Best Practices and Tools for Second Chance Travel Insurance Sales

Clients of yours recently booked a trip without a travel protection plan. You mentioned the option of buying travel insurance when they asked what would happen if they needed to cancel their trip, and you reminded them of the cancellation penalties and benefits of travel insurance when you quoted their total trip costs.

The customer may have even said they are certain they won’t cancel, so they don’t need the insurance. In that case we suggest you tell them how the other coverages in the plan can help them: ”Do you know about the additional benefits that come with a travel insurance plan beyond Trip Cancellation coverage? The insurance includes coverages that can reimburse you for certain out-of-pocket costs you might have to pay in case of travel delay, prepaid, nonrefundable trip costs lost due to trip interruption, compensation for lost, stolen or damaged baggage, medical and emergency transportation costs if you get sick or injured on your trip, and more.”

They said they’d think about protecting their trip with travel insurance, but haven’t reached out to you about it.

You know that if you really want to make a sale you have to be proactive. It’s a best practice of our most successful partners to send travelers an email giving them a second chance to purchase a travel protection plan. To make that easy, we have an email ready-made for you to send with a customized button linked directly to your CSA affiliate page.

Second Chance Emails

Click the links below to access a quick form to get your own customized HTML second chance email that you can send to your clients (choose the travel insurance plan types that you offer):

Custom and Custom Luxe

Freestyle and Freestyle Luxe

If you’re not able to send HTML emails to your clients,  you can use the copy below to send them your own text email:

Subject line: There’s still time to insure your trip!

We notice you haven’t added travel protection to your upcoming vacation. There’s still time! We proudly offer coverage through CSA Travel Protection and highly recommend that every traveler purchase an adequate insurance plan for their trip.

[Link to CSA affiliate page and/or phone number to contact your office]


Travel Insurance Reminders at Final Payment

If you don’t want to send a separate email devoted just to offering your client another shot at insuring their trip, here is some ready-made copy you can add to follow up emails or final payment reminders:

There’s still time to get travel insurance with coverage that provides reimbursement for unused, non-refundable, pre-paid trip costs if you need to cancel your trip for a covered reason, and more. Call or email us if you’d like to add this to your booking.


Protect your trip now. It’s easy to add travel insurance. Just call or email us if you’d like to add this to your reservation.


Travel insurance is good to have in case you have to unexpectedly cancel your trip for a covered reason, but that’s not all. What if you become sick or injured on your trip? Emergency Assistance and Transportation and Medical and Dental coverages are part of the insurance, and can reimburse expensive costs you could incur. Call or email us if you’d like to add travel insurance to your booking.


* Although travel insurance can be purchased after a trip is booked, some coverages and features may not be included if the insurance is purchased after the initial deposit or final payment.

Travel insurance plans are administered by Customized Services Administrators, Inc., CA Lic. No. 821931, located in San Diego, CA and doing business as Generali Global Assistance and Insurance Services. Plans are available to residents of the U.S. but may not be available in all jurisdictions. Benefits and services are described on a general basis; certain conditions and exclusions apply. Travel Retailers may not be licensed to sell insurance, in all states, and are not authorized to answer technical questions about the benefits, exclusions, and conditions of this insurance and cannot evaluate the adequacy of your existing insurance. This plan provides insurance coverage for your trip that applies only during the covered trip. You may have coverage from other sources that provides you with similar benefits but may be subject to different restrictions depending upon your other coverages. You may wish to compare the terms of this policy with your existing life, health, home and automobile policies. The purchase of this plan is not required in order to purchase any other travel product or service offered to you by your travel retailers. If you have any questions about your current coverage, call your insurer, insurance agent or broker. This notice provides general information on Generali Global Assistance’s products and services only. The information contained herein is not part of an insurance policy and may not be used to modify any insurance policy that might be issued. In the event the actual policy forms are inconsistent with any information provided herein, the language of the policy forms shall govern.

Travel insurance plans are underwritten by: Generali U.S. Branch, New York, NY; NAIC # 11231. Generali US Branch operates under the following names: Generali Assicurazioni Generali S.P.A. (U.S. Branch) in California, Assicurazioni Generali – U.S. Branch in Colorado, Generali U.S. Branch DBA The General Insurance Company of Trieste & Venice in Oregon, and The General Insurance Company of Trieste and Venice – U.S. Branch in Virginia. Generali US Branch is admitted or licensed to do business in all states and the District of Columbia.

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