Why Work with Generali?

Service that Cares

You want your clients to know they can count on the travel insurance that you sell—that’s why we’re happy to tell you a little bit more about the history of our business and what makes us different in the insurance industry. As we share who we are and what you can expect from the future of Generali travel, we’re also excited to introduce some of the newest additions to our leadership team—travel industry experts who all share a passion for improving the customer experience and keeping our partners and mutual clients at the heart of everything that we do.

New Brand, Same Service

Founded on the vision of bringing a comprehensive travel insurance solution to the United States, CSA Travel Protection got its start in 1991 with 10 employees. Nearly 30 years later, we’ve grown into one of the country’s top travel insurers. Changing our brand identity to align with our decade-long shareholder, Generali, builds on our company’s founding vision—we’re growing our relationship with a leading global insurer and strategic partner that can provide strong financial backing as both our business and the travel industry continue to thrive.

We bring the unique value of responsive, thorough service backed by one of the largest insurance companies in the world.

With our new brand identity—Generali Global Assistance—comes a more unified experiences for our valued partners and shared customers. As part of the Generali Group, a Fortune Global 500 company, we’re able to leverage the global scale, financial stability and resources of one of the strongest and most successful corporations in the world. Employing over 71,000 people in 60 different countries—all powered by a digital platform that allows us to administer the kind of support that your clients deserve—Generali has the ability to provide travel protection offerings where our partners need us to be through globally integrated underwriting, administration, technology and assistance platforms.

“The global travel market is doubling over the next 5 years, from 1 to 2 billion.” – Philippe Gervais, President, Generali Global Assistance North America

In addition to valuable insurance coverage, Generali travel insurance plans also include access to an international network of employees and partners available to provide the best possible travel and emergency assistance services worldwide—so your clients can travel with more peace of mind. All of our assistance services are provided by our stockholder, the Europ Assistance Group, which pioneered the emergency assistance concept in 1963. Today, EA Group provides assistance every 2 seconds worldwide 24/7 via 35+ multilingual assistance centers. They also manage 10,000 medical transports annually via air ambulance and commercial airline. Their wealth of in-house expertise, resources and technology enable them to provide turnkey logistical support for all types of evacuations.

While we’re building on Generali’s global support and resources, we’re also proud to maintain the spirit and service standards of a small company—growing the hands-on, dedicated account management, exclusive sales and marketing support, reporting solutions, and award-winning customer services and claims management that we’re known for. Expanding our support channels allows us to continue to administer our plans in-house—based out of our home office in San Diego, CA—where our company was first founded and where your clients can reach our dedicated customer service team seven days a week.

Meet the Team

Over the past year, these faces that have become regulars around the San Diego office. We’ve enjoyed getting to know the newest members of our leadership team and think you will too.

James Sion, Chief Operating Officer

James joined Generali a little over a year ago and during his short time leading the operations team has already made great strides in building on our strong foundation of customer service, improving our standards and streamlining our processes. James has 20 years of insurance industry experience and has worked for both Allianz and AIG. When asked about our company, he’s proud to be a part of the Generali team.

“We are a world-class leader in travel insurance—with the best employees in the industry.”

Brad Rutta, Chief Digital Transformation Officer

Brad brings over 15 years of insurance marketing experience to Generali Global Assistance. A creative leader, he’s worked at notable travel and insurance companies such as Delta Dental, Berkshire Hathaway and Uber. He’s motivated to contribute positive changes in the travel industry as technology and customer demands evolve.

“The industry is rapidly changing, and we see the opportunity to create the first truly global travel insurance platform, for our partners and their clients. The global reach of Generali and Europ Assistance allow us to create products and services that are as limitless as the destinations of our customers.”

No stranger to travel disruptions, Brad recommends planning for the unexpected as much as possible when traveling, acting quickly and being friendly in times of stress. While airlines and other suppliers continue to automate the travel experience with technology, A.I. hasn’t figured out the nuances of trips and travelers just yet. “There is no cookie cutter approach to travel emergencies,” he says, “and the need for real people that can assist you in times of trouble is becoming more relevant.”

Philippe Gervais, President

Philippe has worked for the Europ Assistance Group for over 15 years and brings strong strategic direction to Generali Global Assistance, in addition to in-depth assistance industry experience. Philippe is excited to join Generali Global Assistancein the U.S.—one of the fastest growing and most significant entitites within the Europ Assistance Group. When asked about the future of the industry, Philippe considered how Generali will be able to continue to grow and support our partners in the years ahead.

“We’re happy to be able to support our customers and our partners and where they want to go with their international goals—we have an international presence, a network of providers and the faculty to help our domestic partners grow where they want to be.”

Travel insurance plans are administered by Customized Services Administrators, Inc., CA Lic. No. 821931, located in San Diego, CA and doing business as Generali Global Assistance and Insurance Services. Plans are available to residents of the U.S. but may not be available in all jurisdictions. Benefits and services are described on a general basis; certain conditions and exclusions apply. Travel Retailers may not be licensed to sell insurance, in all states, and are not authorized to answer technical questions about the benefits, exclusions, and conditions of this insurance and cannot evaluate the adequacy of your existing insurance. This plan provides insurance coverage for your trip that applies only during the covered trip. You may have coverage from other sources that provides you with similar benefits but may be subject to different restrictions depending upon your other coverages. You may wish to compare the terms of this policy with your existing life, health, home and automobile policies. The purchase of this plan is not required in order to purchase any other travel product or service offered to you by your travel retailers. If you have any questions about your current coverage, call your insurer, insurance agent or broker. This notice provides general information on Generali Global Assistance’s products and services only. The information contained herein is not part of an insurance policy and may not be used to modify any insurance policy that might be issued. In the event the actual policy forms are inconsistent with any information provided herein, the language of the policy forms shall govern.

Travel insurance plans are underwritten by: Generali U.S. Branch, New York, NY; NAIC # 11231. Generali US Branch operates under the following names: Generali Assicurazioni Generali S.P.A. (U.S. Branch) in California, Assicurazioni Generali – U.S. Branch in Colorado, Generali U.S. Branch DBA The General Insurance Company of Trieste & Venice in Oregon, and The General Insurance Company of Trieste and Venice – U.S. Branch in Virginia. Generali US Branch is admitted or licensed to do business in all states and the District of Columbia.